Alteryx introduced its cutting-edge AI Platform for Enterprise Analytics in early 2024, built on the AI-driven AiDIN platform. I collaborated with the Creative Director and Art Director to design the logo for this new platform, ensuring it seamlessly integrated with the existing Alteryx branding while standing on its own.

My primary role was to develop a logo that visually integrated the Alteryx corporate identity with the AI Platform. I focused on creating a design that enveloped the Alteryx logo, signifying the AI Platform as an integral part of the brand while maintaining a strong, independent visual presence. This approach ensured that the logo felt both cohesive with the corporate identity and distinct enough to represent the innovative new platform.

Throughout the design process, I explored multiple iterations, evolving the concept to incorporate shared shapes and borders between the corporate and new logos. After feedback from stakeholders, I refined the design to achieve a button-like aesthetic, which was well received for its modern, recognizable look. This iterative process was critical in arriving at a logo that met both design goals and stakeholder expectations.

To complement the logo, I created a hero banner that highlighted the integration of the AI Platform with Alteryx’s entire suite of products. The design used a glowing effect behind the logo to visually showcase the AI Platform as encompassing all the products within the Alteryx ecosystem. This visual approach emphasized the platform’s role in unifying and powering Alteryx’s full range of analytics solutions.