During my time at HackerAgency, I worked closely with World Vision, creating direct mail campaigns and accompanying assets for various donor groups. These campaigns were designed to engage child sponsors and occasional donors with powerful, targeted messaging and visuals, promoting both emotional connection and actionable support for children and communities in need.

For sponsor mailers, I focused on creating vibrant, eye-catching designs that would appeal to a younger audience, enhancing the sponsor's connection to the sponsored child. These mailers often included gifts for the children, such as educational and fun items, and I worked closely on ideating suitable gift concepts for various occasions like birthdays, holidays, and back-to-school. My designs incorporated playful illustrations, mindful of cultural nuances to resonate with both sponsors and children across diverse regions.

In contrast to the sponsor mailers, occasional donor mailers aimed for a more serious tone, highlighting the urgency of the children’s needs. The design approach emphasized impactful storytelling, often focusing on the personal narratives of individual children, accompanied by powerful imagery to drive empathy and action. I also created educational inserts that provided context on the broader societal issues facing the communities, further amplifying the call for support.

A significant aspect of my role was leveraging my illustration skills to enhance the visual storytelling across both sponsor and donor campaigns. I crafted engaging and culturally sensitive illustrations that would resonate with children and adults alike. Additionally, I guided the overall visual direction for each campaign, ensuring that the designs were not only visually appealing but also aligned with the emotional tone and objectives of each initiative.