Azusa McWilliams
Visual Designer with a passion for building thoughtful brand identities and design systems. I create purposeful designs that tell stories and bring clarity, consistency, and impact to brands.
Visual Archive
Genesys Rebrand
A reimagined brand identity for Genesys, blending modern design elements with dynamic visuals to elevate their overall presence.
Analytics Champion Campaign and Character Design
Developed Ana the Analytics Champion, a character embodying Alteryx customers, along with the campaign's logo, icons, and key visuals, driving the campaign's identity and engagement.
Glaciers Goodies Brand and Product Development
Led comprehensive branding and product development for Glacier’s Goodies and Gear, overseeing every aspect from concept to market, including product design, branding, packaging, and business strategy.
Alteryx Branded Illustrations
Developed sets of scalable illustrations to enhance Alteryx's branding across a wide range of print and digital materials, ensuring versatility and visual cohesion.
Alteryx Branded Illustrations
These illustrations are a part of a larger branding project that can be viewed here.
Roadshield App
These icons and illustrations were developed for the a mobile app called Roadshield. This app allows users to livestream situations occurring while on the road and let their emergency contacts know what's happening in real time.
DanVega Web Thumbnail
This is a web thumbnail created for DanVega.dev. Dan teaches web development courses through his website and he needed a thumbnail for one of his new courses.
La Dulce Factory
This was part of a mini rebrand, I was asked to refine La Dulce Factory’s color palette, develop a pattern, and create illustrations to be used on their website and candy packaging.
1-800Accountant Branded Illustrations
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Alteryx Data Visualization
I had the privilege of contributing to the development of Alteryx's data visualization graphs - utilized across blog posts, social media, and various print materials.
Alteryx SparkED Web Graphics
These visuals were created for Alteryx's SparkED program. The first graphic illustrates an individual's potential learning journey with Alteryx SparkED, while the second graphic showcases the expansive network of locations where SparkED operates. These visuals are featured on their website, complemented by copy to further highlight key details and insights.
Alteryx + Google Infographic
This infographic I created illustrates the integration between Alteryx's Data Prep tool and Google Cloud, demonstrating how they collaborate to effectively manage data.
1-800Accountant Bookkeeping Infographic
An infographic created for a bookkeeping blog post on 1-800Accountant's website. This infographics uses custom branded illustrations that I was tasked with creating when I had first joined their team.
AiDIN Copilot Launch Social Promo
I created this animated social tile for the launch of AiDIN Copilot, Alteryx's AI-powered analytics assistant. It showcases AiDIN Copilot's ability to enhance data analytics through intelligent automation.
IT Decision Maker Video Ad
This is one of multiple video ads that were created for Alteryx's IT decision-makers campaign, these ads highlight the benefits and capabilities of Alteryx’s solutions. The video features a clean, straightforward design with animated text to effectively convey key messages.
TrustRadius Top Rated Award Animated Social
As one of the few designers at Alteryx with animation skills, I was tasked with creating several animated ads during my time there. This particular animation celebrates Alteryx receiving the 2024 "Top Rated" badge from TrustRadius, adding to the numerous awards Alteryx has garnered from TrustRadius, G2, and other platforms.
Alteryx Fanalytics Video Bumper
This video bumper was created for Fanalytics, a sub-brand of Alteryx that highlights how their analytics solutions are leveraged in the sports industry—trusted by over 30 sports organizations worldwide to enhance performance. The bumper features the Fanalytics logo forming dynamically, with the underline forming as if a ball is being thrown through the air. This bumper is used in numerous video ads, including those featuring Alteryx’s renowned sports partner, McLaren.
Gartner Bake Off
This was a fun social media post serving as a promotional tool for the 2023 Gartner Bake-Off. The post promoted Alteryx's participation as an exhibitor at the Gartner Data Science summit, showcasing its Analytics Automation Platform.
1-800Accountant Video Intro
An animated video intro created for 1-800Accountant, it’s utilized for webinars posted across various social platforms.
Digital Illustrations
Digital illustrations and paintings that I worked on from 2015 to present. These are all created in Procreate or using a Wacom tablet with Photoshop or Illustrator.
Drawings
Portrait work is one of my cherished hobbies - here's a gallery of some of the pieces I've created over time.
Paintings
A gallery of oil and acrylic paintings spanning my artistic journey: Dessert compositions, portraits, and the occasional still-life arrangement.
Children's Book Illustrations
I had the privilege to illustrate a children’s book written by my childhood friend, who is now an accomplished author.
Creative Testimonials
— JOBE W.
— DON L.
— JOHN S.
Thanks Azusa!"
— SEAN S.
— JOSEPH S.
— JASMINE J.
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