The Maveryx branding initiative aimed to unite Alteryx’s customers, partners, and employees under a cohesive identity that reflected a shared vision of exploration and innovation. Drawing inspiration from space themes, the brand symbolized pushing boundaries and discovering new frontiers. As Senior Visual Designer, I collaborated with the Art Director and Creative Director to shape the visual identity, ensuring it aligned with the program’s objectives and brand values. The challenge was to create a scalable and adaptable design system that could seamlessly integrate across various platforms—both digital and print—while resonating with diverse audiences, from internal employees to external partners and customers.

To ensure design consistency and streamline the process for other designers, I contributed to the development of a comprehensive Figma component library. This library was built with scalability and usability in mind, allowing future designs to easily incorporate pre-established components and patterns. By creating reusable design assets, I helped ensure that the Maveryx brand could be applied consistently across a variety of touchpoints, mirroring the approach to creating scalable and reusable components in product design systems.