Alteryx needed a creative promotional item to highlight its Analytics Cloud at an upcoming event. The challenge was to integrate the company’s distinctive product icons into a custom deck of playing cards, blending both the fun and functional aspects of the brand’s identity.

I was given the creative freedom to design the promotional playing cards while maintaining the traditional look and feel of a classic deck. The goal was to make the cards engaging for both familiar and new users of Alteryx by incorporating recognizable product icons into the card designs. I conceptualized how to balance these icons with the traditional card layout, ensuring they didn’t overpower the aesthetic.

I illustrated each suit and face card to integrate Alteryx’s product icons into the designs. For example, the suit icons were created using simplified versions of the product icons, while face cards featured more detailed representations of Alteryx products. The final design kept the structure of a traditional deck but included unique, branded patterns that tied back to Alteryx’s identity.

The finished deck not only functioned as a fun, engaging promotional item, but also served as an introduction to Alteryx’s suite of products for users at the event. The familiar format of playing cards ensured accessibility for everyone, while the inclusion of branded icons created an informative experience for those familiar with the Alteryx ecosystem, combining branding with user engagement in a memorable way.