SNX, initiated by SNAC Intl., is a platform for global snack industry startups and entrepreneurs, fostering connections with mentors, partners, and educational resources. In 2022, SNX introduced 'SnacTank', a live 'Shark Tank'-style competition spotlighting innovative products and companies. I led the design of the branded event, including the logo, mobile app, and signage, to enhance visibility and impact.

The SnacTank logo needed to be visually striking, playful, and representative of the aquatic theme while incorporating SNX’s primary brand colors. I designed the logo in the shape of a fish tank, integrating their diamond emblem. Using negative space, I created a fish symbol within the logo, emphasizing the dynamic and innovative nature of the event. This unique mark stood as a memorable representation of the brand.

As the sole designer for the project, I extended the logo into all event assets. This included signage and various tradeshow materials, ensuring a cohesive and visually appealing brand presence. I also designed a mobile app for the event, allowing participants and attendees to interact with the event in a modern, tech-savvy way, reinforcing the event’s innovative and connected atmosphere.

In addition to the primary branding, I contributed to the design of event swag, ensuring that the event's branding extended into the hands of attendees. These items helped build brand recognition and fostered a sense of community among participants. Through cohesive design, I ensured that all elements of the SnacTank event created an engaging, unified experience for everyone involved.